Between this narrative expansion and a merchandise always at the top of the desires of pop culture, Star Wars she had never left the scene. A continuity multimedia that has been developing for thirty years, under the careful guidance of Lucas and collaborators, creating a synergy between the different media involved. Not bad, considering that since the times of Return of the Jedi adventures set in the Star Wars universe had found other ways of keeping the franchise alive.Ĭomics, novels and video games, in fact, had allowed to expand the lore of the saga, both by continuing the adventures of Luke Skywalker and associates, and by revealing chapters of the remote past of the Republic, as with the series Knights of the Old Republic. An idea that Lucas had toyed with several times, even after the finale of the Prequel Trilogy ( The Phantom Menace, Attack of the Clones, Revenge of the Sith), but that he had never found a shape. LucasFilm and Star Wars in Disney: the new life of the sagaĪs easily understood, for Disney this purchase was the first step towards come back with Star Wars in the room. Narratively and conceptually, considering that this transition has imposed a radical takeover on Star Wars. it has been possible to give continuity to the history of Lucas’ space opera, bringing it into a different dimension compared to its origins. It does not pay to have already created a narrative universe of charisma like the Marvel Cinematic Universe, with the acquisition of LucasFilms Ltd. The cession of this division of Lucas’ empire to the house of Mickey Mouse, occurred on October 30, 2012, was one of the key moments in the evolution of the strategy of the historic entertainment brand, which he saw in Star Wars a recall IP on which you can work massively.Īlmost ten years later, the idea of developing, or rather, relaunching the franchise of Star Wars and was the na of the great Disney operations. The birth of these productions linked to the distant galaxy created by George Lucas in the late 70s would probably not have existed without a choice of the American director harshly criticized by fans of the Star Wars saga, but which allowed the franchise to return to impose itself in the entertainment world: the sale of LucasFilms Ltd. The Mandalorian, Rebels, The Book of Boba Fett, but also The Awakening of the Force, Rogue One e Solo.
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